Great British Beef Week (GBBW) is an annual event which will be taking place 23rd – 30th April, to raise awareness of the quality and versatility of assured British beef and give the industry a much-needed boost.Great British Beef Week (GBBW) is an annual event which will be taking place 23rd – 30th April, to raise awareness of the quality and versatility of assured British beef and give the industry a much-needed boost.